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KENDRICK KEEPS IT UP WITH "NOT LIKE US" VID

Kendrick Lamar is once again the talk of the biz, this time thanks to the video for his Drake-dissing hit "Not Like Us," which has already garnered nearly 38m YouTube views since its 7/4 release.

Co-directed by Lamar and Dave Free, the video takes more than a few unsubtle digs at K. Dot's rap nemesis, including smashing a piñata shaped like an owl (the logo of Drake's OVO).

"Not Like Us" has been a bona fide smash since its 5/4 release, collecting more than 440m streams on Spotify, where it's #2 on the DSP's U.S. chart. Lamar played the song six times during his recent "Pop Out: Ken & Friends" concert at the Kia Forum, which was streamed live by Amazon.

It's a cultural moment that won't be soon forgotten. Watch the video below while we work on our Crip walk.

THE VIEW FROM HITS LIST
Time to get the hell outta Dodge. (7/19a)
NEAR TRUTHS: MIDYEAR MOMENTUM
The score at the half (7/19a)
SONG REVENUE:
ZACH ATTACK
Hat trick (7/19a)
EMINEM'S STREAK AT #1: LET'S DO THE NUMBERS
He's a one-man dynasty. (7/19a)
GEFFEN ON ROSENBLATT: "A BRILLIANT BUSINESS PARTNER"
One titan salutes another. (7/19a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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