U.K.-based independent ticketing platform DICE has raised $65m in a funding round led by Matt Pincus’ MUSIC. Other investors include Kobalt founder and Chairman Willard Ahdritz.

The funding will be used for expansion across the U.S. and globally and a range of new products, set to arrive this year. New partnerships will be announced soon that will see DICE land in Austin. Recent deals include London venues Alexandra Palace, the Institute of Contemporary Arts and Troxy.

As a result of the investment, Pincus will join DICE’s board of directors. Ahdritz has invested via his Ahdritz Holding LLC, alongside Structural Capital, Exor Ventures and Mirabaud Lifestyle Fund.

“The live music industry is adopting DICE faster than ever and proves our thesis that if you treat fans well, they buy more tickets, and go out more often,” DICE CEO Phil Hutcheon said. “We’re investing heavily in building even more technology and this year alone we released over 60 new features for fans, venues and artists. I’m excited that Matt (Pincus) has joined the board and we’re more focused than ever on our mission to get fans out more.”

DICE says that this year, more than 55k artists and 10k+ venues, festivals and promoters have used its platform to sell tickets in 30 cities. Its app aims to offer an alternative to the secondary ticketing market by locking tickets to smartphones, keeping tickets in the hands of fans while ensuring fair and transparent pricing.

Pincus said: "DICE did the impossible: They made buying a ticket fun. And by doing that, they became much more than a transaction provider for sellers. DICE is about the fans. And people who love to go to shows are the most important consumers in music.”

In addition to the financing, Ali Byrd has joined DICE as chief financial officer. Byrd, who will be based in New York, was most recently at AI healthcare technology company Olive.