KHALID HITS THE ROAD TO COACHELLA
This year’s #RoadToCoachella campaign features Right Hand/RCA’s Khalid, supporting his sophomore album Free Spirit release, due 4/5. The campaign will have a Free Spirit inspired fleet of custom art wrapped BMW i8 and i3 hybrid/ electric vehicles unveiled by a BMW-branded video featuring Khalid.
Influencers and VIPs will join in on the journey to Coachella with the Khalid x BMW i x #RoadToCoachella Pit Stop Party in Palm Springs (4/11-4/14, 12-5pm). The experience includes a Meet + Greet on the 4/13, food trucks, a Free Spirit shop and more. Thanks to the iHeart Radio sweepstakes, one fan will also win a Coachella weekend consisting of VIP festival tickets, a parking pass, roundtrip airfare, hotel accommodations, and the use of a custom wrapped i8.
In other news, a HITS editor customized her trick ride by getting a roll of duct tape to hold the passenger-side door shut.
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