BIG HIT'S BIG SPEND

Big Hit Entertainment, the entity behind BTS, is pumping $63m into an effort to improve distribution.

The company, whose strength is in intellectual property and platforms, will have an 18% stake in YG Plus, the music-distribution and merchandising arm of YG Entertainment, home to Blackpink, Treasure and AKMU.

Since going public in October, Big Hit’s market cap has risen to nearly $6.7b—up from $4.4b. Its stock price is currently trading at $187.49 a share, having vaulted from $141.86 two weeks ago.

TAGS: Big Hit | YG

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		AN OCEANIC HITS LIST Changes coming in waves (9/20a) Check It Out Now KYNCL ANNOUNCES ATLANTIC REORG Ertegun and Wexler's baby gets an extreme makeover. (9/20a) Check It Out Now SNL ROLLS OUT 50TH SEASON OPENING LINEUP They're all ready for prime time. (9/19a) Check It Out Now MARVIN SCHLACHTER, 1934-2024 Indie-label great walks on by. (9/20a) Check It Out Now HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALL We're manning the merch table. (9/13a) Check It Out Now
		THE GRAMMY SHORT LIST Who's already a lock? COUNTRY'S NEWEST DISRUPTOR Three chords and some truth you may not be ready for. AI IS ALREADY EATING YOUR LUNCH The kids can tell the difference... for now. ALL THE WAY LIVE The players, the tours, the enormous beers.

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BIG HIT'S BIG SPEND

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