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NEAR TRUTHS:
BELLA EPOQUE

TikTok influencer and new pop phenom Bella Poarch has had a terrific YouTube and Spotify run of late with “Build a Bitch.” The track is now Top 25 at Spotify Global and Top 30 U.S, with nearly 105m YouTube views. Could the Warner diva become the first major TikTok figure to truly cross over to mass-appeal traditional media—where brand values increase exponentially—and at the same time provide a huge win for Aaron Bay-Schuck and Tom Corson?

AN OCEANIC HITS LIST
Changes coming in waves (9/20a)
KYNCL ANNOUNCES ATLANTIC REORG
Ertegun and Wexler's baby gets an extreme makeover. (9/20a)
SNL ROLLS OUT 50TH SEASON OPENING LINEUP
They're all ready for prime time. (9/19a)
MARVIN SCHLACHTER,
1934-2024
Indie-label great walks on by. (9/20a)
HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALL
We're manning the merch table. (9/13a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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