THE DRAKE EFFECT (UPDATE)

UPDATE: Apple Music confirmed Friday that Drake's Certified Lover Boy now holds the biggest album debut (within 24 hours) ever on the platform, surpassing Scorpion. On 6/30/18, Apple Music announced Scorpion earned 170m global streams in its first 24 hours.

At 6pm PT on Friday, Spotify announced that Drake's CLB became Spot's most-streamed album in a single day—surpassing the record Scorpion has held (132m) since 2018.

Stay tuned for more records that are likely to be broken throughout the week.

Certified Record Breaker🤰 pic.twitter.com/f6AjbA6Ung

— Spotify (@Spotify) September 4, 2021

Breaking single day records. 🦉@Drake is now the most streamed artist, and #CertifiedLoverBoy is the most streamed album, in less than 24 hours on Apple Music in 2021.

Listen again: https://t.co/bVGPK6H92m pic.twitter.com/Ts28bsPoAG

— Apple Music (@AppleMusic) September 3, 2021

Drake's digital dominance has caused an immediate impact at DSPs and beyond. By midday Friday, tracks from Certified Lover Boy (OVO/Republic) occupied the entire Top 20 on Apple Music's U.S. chart.

Spotify announced an opportune deal to celebrate CLB: Premium on-demand streaming is free for two weeks for Drake fans around the globe.

Drake also rolled out a meme-worthy video for "Way 2 Sexy" f/Future & Young Thug, which interpolates Right Said Fred's "I'm Too Sexy." The visual has the rap stars cosplaying as boy band heart-throbs, action heroes, gym junkies, rock stars and more. Somehow, Drizzy was able to convince Toronto Raptor champ Kawhi Leonard to be a background dancer.

Watch the visual below to see Drake in dad-bod sexiness.

Let’s go @Drake! Certified Lover Boy just dropped and for the first week, your fans around the world can listen on-demand for free 💘

Download Spotify now: https://t.co/ME9AS70mQ0 pic.twitter.com/kgHszUcJAO

— Spotify (@Spotify) September 3, 2021