VIVA LOUSADA VIDA

Max Lousada is keeping Coldplay in the Warner Music Group family, re-signing Chris Martin & Co. to Parlophone U.K., the label they signed with in 1999.

“Coldplay became the biggest band on the planet by constantly challenging themselves and reinventing their sound,” said Lousada, the CEO of Warner Recorded Music. “They’ve always been great champions of their fellow artists, and their new collaboration with BTS is just the latest example of their boundary-crossing influence and inspiration. We’re honored that Chris, Guy [Berryman], Will [Champion] and Jonny [Buckland] have chosen to renew their partnership with Warner as they continue to make music of amazing creativity and originality while delighting their millions of fans across the globe.”

Coldplay collectively noted, “It’s a privilege to work with such passionate, dedicated people and we are really grateful to have that be our band’s home. Maybe we’ll let Max play tambourine on the next record.”

The deal follows recent Warner Music pacts with Madonna, David Guetta and the estate of David Bowie.