RUMOR MILL
Friday, October 22, 2021
STREAMING SONGS
MADE "EASY"
Adele's "Easy on Me" (Columbia) debuts at #1 today on our Overall Song Streams chart with U.S. on-demand audio streams of 48m, the fifth-biggest haul of 2021. The biggest week of the year goes to Olivia Rodrigo's "driver's license" (Geffen), which opened with 67m in January. #2-4 belong to Drake thanks to three tracks from his Certified Lover Boy (OVO/Republic): "Way 2 Sexy" (60m), "Girls Want Girls" (55m) and "Fair Trade" (51m). In terms of song activity, "Easy on Me" is expected to finish somewhere around 450k.
We also note that Ron Perry's Columbia holds the Top 3 spots on the streaming chart, as giants from Lil Nas X and The Kid LAROI blaze on and Sony takes the big marketshare slice.
KYNCL ANNOUNCES ATLANTIC REORG
Ertegun and Wexler's baby gets an extreme makeover. (9/20a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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