SPOTIFY PLANS FANS' WEEKND ACTIVITIES
Spotify has launched My Top 5: The Weeknd Projects, an interactive, in-app experience that invites fans to select their top five favorite projects from the XO/Republic artist and share them on social media. Users will receive a personalized digital card bearing their five selections to circulate on social media. Find instructions here.
The campaign coincides with the 10th anniversary of 2012's Trilogy album, which combined The Weeknd's three mixtapes—House of Balloons, Thursday and Echoes of Silence—into one remastered package.
My Top 5: The Weeknd Projects is the second installment of the streaming giant's interactive experience, following one involving Kendrick Lamar.
In a related story, we're going to spend our weekend selecting our top five "the red wave is coming" tweets.
CALL MY AGENT:
JOHN MARX His first concert was Buffalo Springfield at the Indio Date Fair. (9/17a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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THE GRAMMY SHORT LIST
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AI IS ALREADY EATING YOUR LUNCH
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ALL THE WAY LIVE
The players, the tours, the enormous beers.
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