RUMOR MILL
Friday, March 22, 2019
COLUMBIA SPRINGS THE COUNTRY TRAP
Ron Perry’s Columbia has inked another buzzing project—the “country trap” hybrid “Old Town Road” by Lil Nas X—which is already having a significant impact.
The Atlanta artist’s track, which lays banjo across the trap beat, has surged to #3 at Apple Music and Top10 at Spotify; it moves up to #12 on our most recent streaming chart and is growing significantly, increasing 36% to more than 13m streams this week.
The video has earned 1m+ views and the song has sparked a viral contest in which fans instantly transform into cowboys and cowgirls as the track plays. How big will it get? We’ll be following this “Road.”
KYNCL ANNOUNCES ATLANTIC REORG
Ertegun and Wexler's baby gets an extreme makeover. (9/20a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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