CALL MY AGENT:
JOHN MARX His first concert was Buffalo Springfield at the Indio Date Fair. (9/17a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/13a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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WHAT IT IS: 19-year-old newcomer Xavi blends R&B, pop and urban with elements of música Mexicana in his songs. While self-releasing music, the Arizona-based singer-songwriter was discovered by Interscope and has since become the first Mexican American artist to reach #1 on Spotify’s Global chart as a solo artist with “La Diabla.” He’s also the only Mexican American artist to simultaneously have two collab-free songs chart on Spotify’s Global Top 10 with “La Diabla” and “La Victima.”
SINGLE: “La Diabla”
TV: Vision Latina LA
LIVE: Sueños Music Festival; announced headlining tour with 27 dates in the U.S. and three in Mexico
INTERNET: 27.9m+ monthly Spotify listeners, “La Diabla” Global #1 for three weeks; 3m+ Instagram followers (+1.7m in the last month); “La Diabla” #1 on IG audio library and Reels in Mexico, Top 20 U.S.; 5.2m+ TikTok followers (+2.5m in the last month), 2m+ TikTok creations, #10 Global sound; 655m+ YouTube views
RADIO: #25 Latin Airplay Debut and “gains in performance”; #11 debut Regional Mexican Airplay and “gains in performance” (week of 1/27)
PRESS: Rolling Stone (“19 Latin Artists We’re Rooting for in 2024”), NPR, Rolling Stone Espanyol, more
BOOKING: Richard Lom/WME
PUBLISHING: UMPG
MANAGEMENT: Raczon & Natalia Lopez
