Next-gen music company Firebird has announced a partnership with.Hills Artist Management, the firm behind such rising stars as Grandson and LANY.

The teaming brings Hills’ clients into Firebird’s impressive stable of more than 1,000 artists who take advantage of the company’s reach in traditional endeavors like touring and recording as well as emerging digital platforms from gaming to AI. Hills joins such Firebird partners as Red Light Management, Mick Management, Transgressive and many more.

Rupert Lincoln, CEO of Hills, says “Our mission goes beyond simply supporting an artist’s core business; it's about deeply understanding and growing their audiences with the sharpest minds in the industry. Firebird has cultivated something truly exceptional, and we are excited to take the next steps in our journey with them.”

Firebird Executive Chairman Nat Zilkha echoes that enthusiasm, saying “Rupert and the team at Hills are a strong force in the industry and have curated an impressive and diverse artist roster. Together, we’re going to provide the scale, expertise, and influence needed to create long lasting, impactful, and highly profitable careers for the entire roster.”